Antecedent Stirring Purchase Intention of Smartphone among Adolescents in Perlis. International Business and Management, Vol. Online Purchasing Intention: Factors and Effects. International Journal of Management Research & Review, Vol. A Study of Consumer Preference for Smartphone: A Case of Solan Town of Himachal Pradesh. Intensitas Penggunaan Smartphone Terhadap Perilaku Komunikasi. Ghozali, I., (2012), Aplikasi Analisis Multivariat dengan Program IBM SPSS 20, Yogyakarta: BPUNDIP. Organizational innovation adoption: A multi-level framework of determinants and opportunities for future research.
![uji regresi linier berganda dengan spss 16 uji regresi linier berganda dengan spss 16](https://i.ytimg.com/vi/tDqCQ98EF34/mqdefault.jpg)
International journal on Social Science Economics and Art, Vol.2,No.2,pp.44-49.įrambach, R. and Wong, P.W., 2012, “Conceptual paper : Factor affecting the demand of smartphone among young adult”. International Journal of Recent Scientific Research, Vol.
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Factors Influencing Smartphone Purchase Behavior Among Young Adults in Nigeria. Journal of Arts, Science & Commerce, Vol. Factors Influencing Consumer Resistance To Innovation: Relationship Between Relative Advantage, Attitude Towards Existing Product, Social Influence And Self-Efficacy. Keywords: Smartphone, Purchase Intention, Price, Brand Name, Convenience.Ībbas, M., & Mohtar, S. Meanwhile, product features, relative advantage, and social influence have not influence to Iphone Smartphone purchase intention in Surabaya. The result of the study show that’s price, brand name, convenience, dependency have influence to Iphone Smartphone purchase intention in Surabaya.
#UJI REGRESI LINIER BERGANDA DENGAN SPSS 16 SOFTWARE#
Multiple linear regression method are used in this analysis and processed with SPSS software version 18.0 for windows for test T and test F. Respondent in this study are 200 consumers. Kata kunci: Smartphone, Purchase Intention, Price, Brand Name, ConvenienceĪbstract - The purpose of this study is to analyze the impact of price, product, features, relative advantage, social influence, brand name, convenience, dependency and compatibility towards Iphone Smartphone purchase intention in Surabaya. Sedangkan product features relative advantage, social influence tidak berpengaruh terhadap purchase intention smartphone iPhone di Surabaya. Hasil perhitungan menunjukkan bahwa price, brand name, convenience, dependency yang mempunyai pengaruh terhadap purchase intention smartphone iPhone di Surabaya. Analisis dalam penelitian ini menggunakan Analisis Regresi Linear Berganda dan diolah menggunakan software SPSS versi 18.0 for Windows untuk pengujian Uji T dan Uji F. Responden dalam penelitian ini berjumlah 200 orang. Abstrak - Tujuan penelitian ini adalah untuk menganalisis pengaruh Price, Product Features, Relative Advantage, Social Influence, Brand Name, Convenience, Dependency dan Compatibility terhadap Purchase Intention Smartphone iPhone di Surabaya.